by: Tara Grosserode
photography by: Josh Wong
Whether I could barely move an inch without half my body being in a model’s glam session or the other half in Josie Natori’s first picture of the day, I yet again realized Josh Wong doesn’t do anything on a small scale as I was his lighting assistant at my first ever NYFW. An hour before Natori featured her evening wear collection, it was exhilarating to watch the runway and lighting perfected moments before the models received their final choreography.
Natori NYFW
The energy naturally increased in the minutes following, and before I knew it, the room was being sprayed with copious amounts of perfume and attractive waiters were greeting the guests with champagne. I didn’t think the day could be any more fabulous, but next thing you know there’s a glass of bubbly in my hand while capturing the sleek detail of each model’s esthetic and Josie’s Asian inspired collection.
Almost simultaneously as the champagne stopped flowing and the models delicately paraded backstage to take off their seemingly painful matching stilettos; the room was being recreated for the next wave of talents to capture an audience. I’m standing with the lighting pole soaking up the final moments of show to find Josh wedged into a back room editing his just-taken photos for Vogue. Career. Goals.
Olivia Holt attends NYFW for the First Time!
The second day was just a ball. Naturally, Josh was shooting Olivia Holt for her NYFW spread for InStyle Magazine. She was simply the most delightful star to buzz through the madness of New York Fashion Week. The adventure first landed us at Rebecca Minkoff’s show where we casually passed backstage security so Olivia could meet with the designer.
Rebecca Minkoff Fashion Show with Olivia Holt
She was rocking head to toe. Rebecca was backed-up to models getting dressed in her masterpieces with five cameras in her face while effortlessly maintaining the coolest, calmest demeanor. With a swanky live band to set the ambiance, only the hippest of the hip in the industry filled the room. I somehow scored a second row seat to admire Mink’s chick hippie styles consume the runway and observe Josh go into his element to snag only the finest snapshots- anything is possible being in company with him!
Olivia Holt at the Christian Siriano Fashioin Show
During a two hour break between Minkoff’s and Siriano’s shows, I strolled to see the swarms of stylish city folk surround the area. We then headed back to the hotel for a quick outfit change.
Ahead of the Christian Siriano Show
Learning that street style grabs almost as much attention as the designer clothes themselves. I shamelessly made a b-line to critique my getup with black tassel booties and a panama hat.
Backstage, confident celebrities chatted like old-friends, flawless models sat beneath their striking outfits. I casually chatted with Yahoo-style personnel. For the final time, we went to the main stage area and this Nebraska girl was very thankful it was her third show!
Controlled. Chaos. Photographer after photographer were pushing their way to snap pictures of celebrity friends anxiously awaiting for the start of Siriano’s show.
As I was tucked behind the photographers trying to stay out of the fire escape, I had a seamless view of Siriano’s stunningly trendy collection that left my jaw on the floor. His Moroccan-inspired minimalistic style shined with the movement and intricate details of the tassels, textures and pleats of his spring line.
I’m humbled to have been leisurely sipping on champagne taking far too many of the same shot at the Natori show, obsessing over Minkoff’s sweet rebellion vibes while being surrounded with social lights, drooling over Siriano’s unforgettable feather skirts, and being able to spend the day alongside a Disney Channel star.
In conclusion, this experience was an up-close and personal insight to this inspiring, ever-changing world that allows us to express who we are through clothing. It takes every piece of the puzzle co-existing inside the show walls to give NYFW its glamour. The truly unmeasurable experience was assisting the person I look up to most in the industry!
xo, Tara
